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CONTACT: Bernie Diaz
PHONE NUMBER: 754-444-0585
EMAIL: info@aflairforfudge.com
WEBSITE: www.aflairforfudge.com

FOR IMMEDIATE RELEASE

A Flair For Fudge … Entrepreneurial Marketing Executive Cooks Up An
Innovative Solution To Her Job Loss


Fort Lauderdale, Florida (8/10/11) – The idea for A Flair For Fudge, a gourmet fudge company, was conceived late December, 2010, when Hilary Saporta, a marketing and promotions director for a mega motorcycle dealership, received the news that her department would close. After some soul searching and inspiration from a few special people in her life, Hilary decided it was time to tap into a talent she had discovered over ten years ago… a flair for making fudge. And she turned her labor of love into an adventure she enjoys living every day.

Launched in the latter part of April, 2011, A Flair For Fudge offers a distinct spin on this classic treat, with unique creations such as Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, Black Bean, and Oreo Cookie.

Hilary, a marketing professional since 1987, follows a key principle from that field. “We must help our clients make their product or service as unique as possible so it can stand out miles ahead of the competition and fudge is no exception,” she stated.

So, she started experimenting with ingredients such as Cuban coffee, wasabi and ginger, key limes, guava and cream cheese and believe it or not, black beans. “I drew on my mother-in-law’s Cuban roots for that one,” Hilary added. The results are some of the most original combinations and delicious tasting fudge, anyone will ever experience.

Hilary Saporta could not be more encouraged by the quick progress of her fledgling enterprise. Orders started coming in almost immediately from old friends, colleagues and the South Florida bikers she had endeared herself to during her tenure at the dealership. Hilary also received her first corporate order from a local property of a national hotel chain after her second week in business. And A Flair For Fudge just landed a monthly gift program deal with a major automotive retailer.

“I am so flattered and thankful for all of the wonderful support and incredible response to my product. It fuels my dream and determination to take this company nationally. I read somewhere that if you love what you do, you’ll love how you live. I’m certainly doing that and I realize how lucky I am,” Hilary said.

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A Flair for Fudge

A Flair For Fudge is a Florida based online company, specializing in Real! Unique! Fudge! Creations include Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, Black Bean, Oreo® Cookie Varieties and White Chocolate Blueberry Pie. The business ships nationally. Treat yourself to the extraordinary. Treat yourself to Real! Unique! Fudge! Order online at www.aflairforfudge.com.




PRESS RELEASE
CONTACT: Bernie Diaz
PHONE NUMBER: 754-444-0585
EMAIL: info@aflairforfudge.com
WEBSITE: www.aflairforfudge.com

FOR IMMEDIATE RELEASE

A Flair For Fudge Makes A Sweet Deal With Auto Pros

Fort Lauderdale, Florida (8/4/11) – A Flair For Fudge, specializing in unique fudge creations, will be executing a monthly gift program on behalf of Auto Pros, a Sheehan company. The Sheehan family has dominated the Florida automotive market for over 60 years and is now becoming the fastest growing “Internet Dealer” in the United States.

Value-minded consumers who purchase a vehicle from Auto Direct will be treated to a half-pound of A Flair For Fudge’s number one seller… Cuban Coffee Toffee. “It’s our special way of thanking our customers for their business and friendship” said Auto Pros owner Tim Sheehan. “They’re buying a top quality vehicle from us and will certainly enjoy the most incredible and unique fudge I have ever tasted,” Sheehan continued.

“I certainly have to thank Tim Sheehan’s personal assistant, Corinne Labelle, for bringing my product to his attention,” said the gourmet fudge company’s originator, Hilary Saporta.
When Saporta brought samples to the Auto Pros office, Corinne was happy to volunteer for tasting. She immediately bought a half - pound of the Cuban Coffee Toffee, Dark Wasabi Ginger and White Wasabi Ginger fudge treats. Yes, you read right. And when Hilary personally made the delivery on the following week, Corinne asked Tim to try the fudge she had been raving about and that was it!

“After a quick conversation with Hilary, I knew her product would make an ideal gift for our valued customers, so I told her to proceed full speed ahead,” said Tim Sheehan.
“I’m very flattered and proud to be working with Auto Pros, a company that shares my commitment to excellence. We both love putting smiles on people’s faces,” Saporta mentioned.

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A Flair for Fudge

A Flair For Fudge is a Florida based online company, specializing in Real! Unique! Fudge! Creations include Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, Black Bean, Oreo® Cookie Varieties and White Chocolate Blueberry Pie. The business ships nationally. Treat yourself to the extraordinary. Treat yourself to Real! Unique! Fudge! Order online at www.aflairforfudge.com.




Article Published In The August 2011 Issue of Wheels On The Road Magazine

Can’t Get Enough of this Sweet Stuff… A Flair For Fudge Is Profiled In
Wheels On The Road Magazine


Fort Lauderdale, Florida (8/1/11) – Cuban Coffee Toffee, Wasabi and Ginger, Guava and Cream Cheese, Key Lime Pie and   Black Bean… when Hilary Saporta promises “Real! Unique! Fudge!” she’s walking the walk and talking the talk.

So, why is Hilary’s online company, A Flair For Fudge, being profiled in “The South Florida Bikers Bible” Wheels On The Road? Because as many of you know, she built some very strong and permanent ties with the biker community during her tenure as Director of Marketing and Promotions for Bruce Rossmeyer’s Harley-Davidson.

“South Florida Bikers have been some of my strongest and loyal supporters,” Hilary said. “I have been absolutely overwhelmed by their well wishes, multiple purchases of my creations, and sincere interest in helping my business to succeed. Being published in Wheels On The Road Magazine is a perfect example and I am very grateful to Miami Mike, the Publisher, for allowing me to share my story,” Saporta added.

But being liked and respected can only take you so far in any business situation and then it’s up to a company’s product or service to stand on its own. And A Flair For Fudge delivers full-throttle, by using the finest ingredients to achieve some of the most original combinations and delicious tastes you will ever experience.

Check out the testimonials at www.aflairforfudge.com. The word “ordinary” is not in your vocabulary. That’s why you’ve got to try this extraordinary fudge.


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A Flair for Fudge

A Flair For Fudge is a Florida based online company, specializing in Real! Unique! Fudge! Creations include Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, Black Bean, Oreo® Cookie Varieties and White Chocolate Blueberry Pie. The business ships nationally. Treat yourself to the extraordinary. Treat yourself to Real! Unique! Fudge! Order online at www.aflairforfudge.com.



Article Published In The June 2011 Fort Lauderdale
Harley Owners Group HOG Log Newsletter

It’s Not A Secret Anymore… Hilary Saporta Introduces A Flair For Fudge
to Harley Owners Group (HOG)

Hilary PhotoFort Lauderdale, Florida (6/1/11) – Harley Owners Group members only knew her as the Director of Marketing and Promotions for Bruce Rossmeyer’s Harley-Davidson. But, as many of them learned recently, there is another dimension to Hilary Saporta… a hidden talent for making unique and delicious fudge.

And how does she define “unique?” Well, with creations such as Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, and Black Bean. Leave it to a marketing person to think way out of the box.

Hilary discovered her flair for making fudge over ten years ago. It was something she started doing during the holidays and she was extremely flattered to see how much friends and family enjoyed the treats she cooked up for them. The response has been so overwhelmingly positive through the years, she decided to turn her labor of love into an adventure she enjoys living every day.

This dedicated entrepreneur officially introduced her business, A Flair For Fudge, to the Fort Lauderdale HOG members at the May 3rd meeting. “I owe a debt of gratitude to all of the board members for giving me that opportunity”, Hilary Saporta said. “The genuine interest, well wishes and support I received from everyone in that room was truly touching. I know I can count on them and I’m honored to be held in such high esteem by this top quality organization”, she added.

In addition to learning about Hilary’s new enterprise that night, HOG members got to sample her handcrafted products. Judging by the response and number of orders she received, Hilary has a great ride ahead of her.

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A Flair for Fudge

A Flair For Fudge is a Florida based online company, specializing in Real! Unique! Fudge! Creations include Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, Black Bean, Oreo® Cookie Varieties and White Chocolate Blueberry Pie. The business ships nationally. Treat yourself to the extraordinary. Treat yourself to Real! Unique! Fudge! Order online at www.aflairforfudge.com.




PRESS RELEASE
CONTACT: Bernie Diaz
PHONE NUMBER: 754-444-0585
EMAIL: info@aflairforfudge.com
WEBSITE: www.aflairforfudge.com

FOR IMMEDIATE RELEASE

A Flair For Fudge Receives First Corporate Order After
Only Two Weeks In Business.

Fort Lauderdale, Florida (4/29/11) – A business could not start on a more positive note! Just two weeks after Hilary Saporta officially launched A Flair For Fudge, she was delivering 40 half-pound containers of her Cuban Coffee Toffee fudge for an event at La Quinta® Inns & Suites in Plantation, Florida.

“I am very grateful to April Comerford, the hotel’s Area Director of Sales for Fort Lauderdale South and April’s supervisor, Jessica Thompson, Regional Director of Sales, for giving me this wonderful opportunity.  I’ll never forget my first corporate account”, Hilary Saporta said.

It’s interesting the way things develop. April first met Hilary when she called on her at Bruce Rossmeyer’s Harley-Davidson. Saporta was marketing director for this mega motorcycle dealership at the time. “It was a mutually rewarding business relationship and we also developed a great personal chemistry. We spoke frequently and stayed in touch even after I left Harley”, Saporta mentioned.

April was one of the first persons Hilary reached out to with her new business venture and her friend’s immediate response was “I’ll help you any way I can.” As sincere as that offer was, though, Hilary knew she had to earn La Quinta’s business by producing a quality and, of course, tasty product. A subsequent sampling meeting with April sealed that deal and some very special hotel guests were treated to “Real! Unique! Fudge!” on April 13th.

The function was a success and Hilary could not have received a better testimonial… Jessica Thompson proceeded to order some fudge for her parents who live in Penfield, New York.

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A Flair for Fudge

A Flair For Fudge is a Florida based online company, specializing in Real! Unique! Fudge! Creations include Cuban Coffee Toffee, Wasabi and Ginger, Key Lime Pie, Guava and Cream Cheese, Black Bean, Oreo® Cookie Varieties and White Chocolate Blueberry Pie. The business ships nationally. Treat yourself to the extraordinary. Treat yourself to Real! Unique! Fudge! Order online at www.aflairforfudge.com.


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